(Filed Under wholesale Men's Underwear News). Wood Underwear hired Michael Topliss as its head of global sales. Previously Topliss has worked at several men’s underwear firms including UFM; Saxx, where he was general manager; and Pullin, where he led North American sales.
According to a statement from Wood, “Michael will lead revenue driving strategies and oversee a variety of sales related functions, including responsibility for expanding and strengthening the Wood sales network. He will also provide critical input to marketing, merchandising and product development as it relates to driving the business forward. Michael will play a key role as part of the executive leadership at Wood.”
Topliss declared, “Wood is building a strong brand DNA that embraces its uniqueness and also has wide appeal to a variety of consumers. There is a culture around the brand that is both palpable and contagious. I am excited to contribute to the company’s continued growth, especially as we enter this exciting chapter.”
Stated Wood founder Terresa Zimmerman, “It’s so exciting to have Michael join me in leading Wood. He brings a deep blend of industry experience and proven success, directly relevant to our business. Michael has ‘been there done that’ so will be able to hit the ground running for us, ensuring we have strong representation at retail. And, importantly, Michael and I are united in our commitment to the success of our store partners as vital to our own success.”
A current emphasis for Wood is both menswear retail locations and sporting goods stores.
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