(Filed Under wholesale Lingerie News). Coquette’s plans for a new full cup bra line, as well as a discussion of the company’s exit from costumes and men’s underwear, were the subjects of an interview with the company’s Marcus Horea during the recent International Lingerie Show.
Coquette Couture is the tentative name for the new bra line, with trademarking “pending” according to Horea. The full structured bras will be “more expensive,” than the company’s current offerings, but no exact prices have been set yet. “All high end fabrics and laces” will be used in the collection that “is more mainstream” than existing styles from the company.
“We are working on the fit,” said Horea, “working on a few different styles.” Sizing will run from C cups up to H cups. He described the new line as a “work in progress” that may not launch until the fall of 2017, adding that he will launch with a small group of styles.
Horea noted the company recently exited most costumes adding that it dropped its men’s Zakk line in 2014. “We are focusing more on core business” which he defined as “lingerie and more and more plus.” He noted that Coquette is now using “plus models for the ILS show.” He also acknowledged a “growing” and significant private label business.
In other news, Horea reported the company is about the take off on a nine day photo shoot in New Orleans in late May that may include “our own parade.”
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