(Filed Under retail Lingerie News). Triumph, the giant Switzerland-based lingerie wholesaler and retailer has released another Disneyfied, animated short advertising film, this one aimed at recent mothers. The ad depicts a woman who reclaims her figure using one of the company’s bras.
A year ago the company produced the first installment of the cartoon, “Find The One.” In both films, three animated young women sing and dance around along with an animated frog, as they search for the perfect bra. In the latest version, one of the women has a newborn. Both commercials end with the three cartoon characters dissolving into three human models, one of whom is the Sports Illustrated swimsuit model, Hannah Ferguson.
With the average age of first time mothers in the U.S. now at least 26 and rising (according to babycenter.com), it might seem hard to imagine a cartoon motivating this audience to purchase a bra. But it is certain that Triumph has spent a fortune in the effort.
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According to a company release, in addition to Ferguson, the animation is “supported by a theatrical gut-busting soundtrack from Tony award-winning American musical theater composer, Jason Robert Brown and a professional orchestra and choir.” In addition, “the lead vocals were also performed by acclaimed Broadway singers, J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer to add a touch of magical drama.”
The cartoon features Triumph’s latest offering, Magic Boost and “the range of three bras - Push-Up, Lift-Up and Shape-Up.” Find the promotion here:
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