(Filed Under wholesale Lingerie News). Mapalé, which is now the new name for the Espiral and AM:PM brands, is off to a strong start in 2016, the first year of its re-branding.
According to co-owner Angela Escobar, buyers are “loving the lingerie collection” and one big reason is that a recent shift in currency exchange rates has allowed the company to cut prices on some of its lingerie styles by up to 20%. “Prices are better this year, and that has brought in a whole new wave of retail customers.”
The price reductions were made possible because of the lower cost of some lingerie components, especially those produced in Colombia, where Mapalé apparel is made.
On the resort and swim side of the business, material costs did not go down, so prices are similar to last year. Sales are up, however, said Escobar, because of the strong reaction to 2016 designs as well as the popularity of the company’s “mix and match” program for its swimwear collection. “Our mix and match approach allows consumers to create their own special looks. It also allows the stores to buy exactly what they want. Stores can also present our collection in different ways so it looks like they have something new every week.”
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