(Filed Under wholesale Lingerie News). Sock It To Me, a company we have written about before, was at the Pool show as well as Magic in February with a new collection of men’s and women’s underwear with patterns that come from its large, existing collection of socks.
The underwear, which launched in late November, is offered in a boxer brief for men and a low rise panty for women, both in eight patterns. 12 new patterns are scheduled to be added in July. Two of the current patterns overlap both the men’s and women’s underwear: Blamo (a pattern based on pop comics) and Planets. Bad Ass is the best-selling women’s pattern; a men’s version will be added in July.
On the company’s website women’s panties are retailing for $10 and men’s boxer briefs for $20.
One way the brand connects with consumers is through an annual design contests where consumers submit their own patterns. Contest winning designs are incorporated into the company’s line of socks. Interestingly, two of the eight underwear patterns in the initial launch originated as consumer contest winning sock patterns.
Intimate apparel stores are among the expected wholesale customers. Contact them at (503) 407-8986 or (503) 419-6428; firstname.lastname@example.org or Michele@sockittome.com
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