(Filed Under wholesale Lingerie News). Chasney Beauty, a brand based in Hong Kong, is looking to expand its business in this country and will be at the New York Curvexpo show for the first time in February.

Although the company has private label customers here the brand is not currently sold in the U.S.

Chasney Beauty launched in Australia in 1998 and has been selling in Europe for years and exhibiting at the French lingerie shows, where BODY first saw the line at the Salon International de la Lingerie in 2008. The company pictures both lingerie and swimwear on its website.

Chasney Beauty’s private label business is extensive. In response to questions emailed by BODY, Yan Lee explained that exhibiting “our designs and top notch traditional tailoring techniques made a tremendous impression on visitors of the show. Since then private labels came to us for manufacturing. They are Japanese, French, Australian and British brands; recently we also made production for a U.S. brand.” She stated private label customers include Charlott’ Lingerie (a line based in France), Myla (a brand based in the UK), Fleur du Mal (the online firm based in New York), Wacoal, Peach John (the Japanese lingerie line, owned by Wacoal), Asics and Ravijour (a Japanese brand).

Lee wrote that “U.S. stores may interested in CB due” to the following factors: “Selective import of exotic and sumptuous lace/embroideries from everywhere in the world” and tailoring methods that focus on “precise patterning and grading technique to ensure every single lingerie [piece is] not only functional” but “supportive and also very seductive.” She also emphasized the originality of the company’s lingerie and the fact that “innovative materials and creative ideas and designs are constantly poured into every collection.”

Chasney Beauty offers a wide range of styles. Lee said that wholesale prices can range from “$20 to $80 depending on materials used.”

In showing at Curve the company is looking for both retail customers as well as private label business. It it also looking into the possibility of both independent U.S. sales reps as well as a U.S. distributor, neither of which it has currently. Yan Lee’s email is yan@chasneybeauty.com.

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Published 01-07-2016 by Nick Monjo