(Filed Under wholesale Shapewear News). TrueShapers, the new shapewear firm from Colombia that exhibited for the first time in August at Curvexpo, plans to return to that show in 2016 and is expanding sales across the U.S.
The company offers a variety of waist cinchers in three categories: “workout,” “classic,” and “ultra high compression,” including many in a wide range of colors and unique prints.
CEO and co-founder José Santos told BODY that one of the company’s best-selling styles is #1052, the “Curvaceous Advanced Hourglass Waist Training Cincher,” which is made out of a special new fabric, “3 Structure D.” This multi-layered textile contains no latex and provides great compression without the negative aspects of that material.
Style 1052 “instantly gives you sumptuously natural curves using a luxurious, date safe, sensual fabric without the latex tire smell,” according to the company. Santos added the new cincher “begs to be touched,” noting that it is “sweat blocking, smell repelling, breathable, lightweight.” The Hourglass Trainer, unlike some shapewear, “feels like silky lingerie so you can wear it all day and night.”
And, despite its light weight, the Hourglass Trainer gets great results according to Santos. “It instantly reshapes you to reveal your most naturally seductive, sexy hourglass curves. Imagine stepping into the room and turning heads like never before at that event, the office, anywhere and everywhere!”
Santos explained that the waist cincher is comfortable. “The 1052 reinvented waist cinchers providing a “Max All Day Comfort Technology” that corrects posture, relieves back pain. It is perfect for mom’s. The Flexible internal steel boning provides unbeatable level 8/10 compression that bends when you do.” The cincher features a cool, hypoallergenic design and comes with a soft interior lining and a three-hook-and-eye closure. Santos said the 1052 comfortably “shrinks your gut up to one size smaller.”
“Women who want REAL hourglass curves,” concluded Santos, “say this Advanced 1052 TrueShapers waist trainer gives you the perfect balance of comfort, high compression, weight loss, waist retraining and instant hourglass curves, without awkward smells.”
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