(Filed Under wholesale Men's Underwear News). Underwear brand Tommy John has introduced Air, what it calls “the lightest men’s underwear ever created.” The launch comes shortly after the company’s film campaign “The Big Adjustment,” in which a variety of men startle a variety of women who catch them attempting to adjust their apparently uncomfortable underwear — while wearing outer clothing.
According to the company announcement, “Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.” It added, “Air is made with an extra soft mesh fabric that keeps its unparalleled softness, wash after wash. With 360 degree stretch and recovery" that "can air-dry in less than four hours."
Founder and CEO Tom Patterson boasted, “Air isn’t only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men’s undergarments. We were able to create a product at less than half the weight of our competitors with Air.”
“The Air undershirt collection retails from $56-$62 and consists of crew neck, V-neck, and tank top styles in white with sizes in S-4XL. The underwear program retails from $42-$48 and comes in sizes S-4XL.”
Tommy John claims its products are sold at Nordstrom and “over 100 premium men’s stores.”
Patterson founded Tommy John in 2008. The line now includes underwear, socks, T-shirts and loungewear and the company claims each “product contains proprietary fabrics, innovative fit and functionality that eliminate unnecessary adjustments, discomfort, untucking and bunching.”
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.