(Filed Under wholesale Lingerie News). A new retail lingerie website has launched: Undies.com. Though it only offers moderately priced bras and panties to start, there are hundreds of colors, prints and styles.
“It is going Beta tomorrow,” wrote Eddie Betsch, a principal and president of SaraMax Apparel Group, Inc., in an email message to BODY on Columbus Day.
Overall, bright colors are emphasized, and that, and the age of the models used suggests that the site is focusing on a younger customer. No men’s styles are offered.
All the bras range in retail price from $18 to $28: push-ups are $24 and $28; bandeaus are $18; bralettes are $18 and $20; cami bras are $18; demis are $20 and $24; full coverage bras range form $20 to $28; balconettes are $28; sports bras are $20.
A wide variety of panties and thongs are offered in many silhouettes, with the retail prices set at $6, $7.50 and $9.
There is no minimum order and free shipping is provided. Undies.com also offers “10% off any 3 or more items, 20% off any 6 or more or 30% off any 10 or more.”
A statement on the site explains, “We started undies.com because we see an opportunity, an opportunity to bring the quality, fit, fashion and selection women want and deserve at a price that they will love. The handful of brands that dominate the marketplace deliver products at prices that are inflated. Which means many women who want that quality and that look aren’t able to purchase as much or as frequently as they would like. Our bras and undies are priced so more women can enjoy them, wear them, love them and live in them.”
The site also claims, “We feature custom finishes to ensure comfort, fit and wearability,” and adds, “We designed packaging that reflects how we value our products, and we hope it shows how much we think of the women who choose to spend their time and money with us.”
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