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KN Partners With Intimo


(Filed Under Licensing News). KN Neuburger and Intimo have recently signed a licensing deal where Intimo produced new collections of menswear and loungewear, as well as children’s sleepwear sold under the KN Men Neuburger and KN Kids Karen Neuburger labels.

“We are delighted to partner with Intimo,” said Dustin Eber, president of KN Ltd. “Their expertise in the men’s and children’s sleepwear categories and their emphasis on luxurious, but truly livable fabrics will reinvigorate our retail presence and introduce the KN brand to a whole new demographic of shoppers.”

The collection currently includes coordinating separates such as pajamas, sleep pants, tops, robes and lounge socks and will eventually expand to include underwear, casual socks and hosiery later this year.

Products, which are currently available at retailer Von Maur and karenneuburger.com, retail at a range of $15 to $49.

“The name recognition of KN Karen Neubruger gives us the the entree to expand the well established comfort lifestyle KN has so well engaged and elevated in the mind of the American consumer to the entire family,” said Nathan Nathan, president of Intimo. “Our expertise in lofty, nappy and luxurious soft fabrics makes us a natural fit.”

For further information on Intimo, visit www.intimo.com.

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Published 03-17-2009 by Bruna Fernandes



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