(Filed Under wholesale Shapewear News). Plié, a Brazilian shapewear brand, will be at the upcoming Curvexpo in Las Vegas, looking to re-establish itself in the U.S. market.
“Plié is one of the brands produced by the Highstil Group of companies,” according to Elemar de Souza Cruz, a marketing and exports executive for the line. “Founded in 1969, Highstil started out making knitted garments of all kinds and are currently involved in spinning, weaving, knitting, circular knitting, sewing and fabric dyeing as well as mens fashion retailing.” Plié was launched in 2000.
In the U.S., the brand has “sold to retailers in the past, but not at present,” wrote de Souza Cruz in an email exchange with BODY. “At this stage, we are interested in a distributor for the U.S. market.”
Plié offers a wide variety of styles, many of which will be on display at the Curve booth in August. Examples are the “High-Waist Shorts ref. 50070” with a suggested U.S. retail price of $60; “Hot Pants ref. 50083,” at $45; “Power Pants ref. 50105,” at $50; and the “Slip Dress ref. 50422” at $55.
“The Plié concept of wearing shapewear all day was developed in Brazil where the hot weather played an important part,” explained de Souza Cruz. “All Plié products are made in tubular machines of the latest generation that produces garments with a different combination of yarns and stitches. The possibility of changing elasticity in different parts of a single piece, promotes a balanced, constant compression in accordance with the functionality of each model. The water-absorbent treatment facilitates perspiration, decreasing the feeling of warmth and keeping the skin dryer and ventilated, as it prevents moisture to get directly in contact with the body. Furthermore, the pieces have 100% cotton gusset and are made with soft microfiber and Lycra Beatury, therefore do not lose elasticity nor compression, even after being used several times.”
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