(Filed Under wholesale Lingerie News). Elle Macpherson is returning to intimate apparel.
Simon de Winter, managing director of Simon de Winter Group Pty Ltd., an Australian lingerie and apparel firm, confirmed that he has formed a partnership with the actress and model to relaunch a lingerie collection.
MacPherson had produced a successful lingerie line bearing her name in conjunction with Bendon, the New Zealand-based producer. That partnership lasted more than 20 years, with extensive distribution in this country and elsewhere, but expired at the end of 2014.
Days after Macpherson announced she was ending the relationship with Bendon, that company announced “the entire Elle Macpherson Intimates collection will be re-branded as Heidi Klum Intimates and will launch on 1 January, 2015.”
In late 2014 Macpherson had announced she would relaunch lingerie collections with new partners.
The de Winter group, founded in 1989, “designs, sources, develops and wholesales intimate apparel and socks in Australia and New Zealand” according to a profile on one of its websites. “We supply women’s intimate apparel and men’s, women’s and children’s socks.” Two of the de Winter brands are Kayser and Fine Lines.
When she was working with Bendon, the Elle Macpherson collection was, at one time, according to her website, in Saks, Bloomingdales and Neiman Marcus in the US, Holt Renfrew in Canada, Selfridges, Harrods, Harvey Nichols and House of Fraser in the UK, and Myer and David Jones in Australia, a total of “over 200 majors and over 300 independents” in countries that included the U.S., Canada, the United Kingdom, Ireland, Hong Kong, the Gulf States, Australia and New Zealand.
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