(Filed Under wholesale Shapewear News). TrueShapers is a new company, coming from Colombia to Curvexpo for the first time. One of the firm’s most interesting offerings are the colorful waist cinchers “ideal for working out, where our customer can find amazing solid colors and stunning prints,” boasted founder José Santos.
The company has been in business for just six months but has designs worth considering. “Last year we realized there was a big opportunity in this market not only for offering a unique product with latest technology (3 Structure D and 3 Plus D), which have better benefits than latex can offer, but also because the current vendors do not serve orders on time, they do not respect the customers As a result of this analysis TrueShapers was born.” Santos added the company is already “performing very well.”
TrueShapers is selling in this country as well as “Colombia, Mexico, Dominican Republic, Costa Rica, Guatemala and some countries in Europe.” He added, “We just went to Colombiamoda, which is the most important show in Latin America. Curvexpo will be our first show in the US.”
Asked about current retail customers, Santos replied, “We are selling to online retailers such as Doubletake Shapewear and Fajasworld, and multi-brand boutiques and distributors.”
Asked about the main selling points for the brand, the founder replied, “We called our current collection: “Tech meets Trend” because we are selling a product with a new technology that increases the body thermal activity and accelerates weight loss through high and ultra compression and perspiration.”
One of the company’s top items is style 1061, the Women’s Workout 3 Hook Waist Cincher with a U.S. suggested retail price of $59. It features “high compression and ultimate comfort,” according to Santos, as well as “soft boning on front and back for excellent support, and corrects posture.” Another top style is 1062, the Women’s Workout 3 Hook Waist Cincher Printing with a suggested retail of $65. Yet another best-seller is style 1063, the Women’s Workout 3 Hook Waist Cincher with a suggested retail of $ 75. This garment is “made out of 3D PLUS fabric to provide better control and to slim curves and for perspiration to avoid retaining wetness” and “has lower rise, perfect for everyday use, and during exercise.”
Santos will be at the Vegas Curve show along with “David Sierra, who is my business partner and sales director.” According to the founder, “We have scheduled some important meetings with online retailers and smaller stores, but we are still looking for large retailers. We want to get more brand awareness and exposure and let more people know about our new technology and amazing benefits in terms of shaping your body with ultimate comfort.”
The company is looking for independent sales reps, and, according to Santos, he is well prepared to do business here despite the recent launch of TrueShapers. “We have been doing business in the U.S. for more than 14 years with other fashion brands here in the U.S., so we have expertise and we want to use it to set up an strong business in this territory, having the right sales team, who allow TrueShapers to implement the right sales strategy in terms of distribution.”
Asked if he had a message for U.S. retailers, Santos replied, “True Shapers will bring to the market a new way to shape your body with high and ultra high compression and ultimate comfort!!! Its product portfolio houses a wider assortment of waist cinchers and shapewear products. All of them are made either with our special 3D Structure or 3D Plus fabrics and high resistant material. The combination of these two materials with some others will provide reduction and control, which have better benefits than latex can offer.”
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