(Filed Under Financial and General Interest News). Sales at Naked Brand Group more than doubled in the first quarter of 2015, but losses also rose dramatically, rising to $1.8 million compared to a loss of $1.2 million in the same period last year.
The company stated “The most significant factor for the increase in net loss in the current period is an increase in general and administrative expenses.”
Contributing to the expanded loss was a decline in gross margin. “In the current quarter we realized a gross margin of 26.3%, compared to 38.1% in the quarter ended April 30, 2014. The decrease was primarily due to a higher proportion of offsales in the current period, a result of the continued liquidation of older inventory leftover from before the launch of the Fall 2015 men’s collection.”
Naked’s sales for the period were $259,366 compared to $119,814 in the first quarter of 2014. It said the rise was “a result of the launch of our redesigned and expanded Fall 2015 men’s collection in late February. Despite only two months of revenue generation from this new collection during the period ended April 30, 2015, these new and enhanced product offerings helped us gain new specialty store accounts, and increased department store sales. We also continued to sell off our older collections through new and established offsale channels.”
Looking ahead, Naked revealed, “During the August 2015 market, we will introduce new men’s sleep and loungewear products that we expect to be available later in 2015 through retail partners and direct online. Further, the launch of women’s innerwear, loungewear and sleepwear products will be an increasingly important component of our continued sales growth. We currently expect the first of these products to be for sale to consumers in second half of 2015 with expanding product offerings and distribution channels becoming available in 2016. In the future, we plan to extend the Naked brand to other apparel product categories including swimwear and activewear.”
The company also noted, “We expect our sales will continue to increase throughout the year as a result of marketing and promotional activities, the addition of new customer accounts and as our new and expanded men’s and women’s collections are released and management continues to implement its long-term business strategies. We have continued to see positive growth in our revenues, year over year, into the commencement of our second fiscal quarter.”
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