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current news

Gardner Exits Dana-co, Now Felina VP Sales

(Filed Under wholesale Lingerie News). Rob Gardner has joined Felina as vice president of sales “for our branded business (Felina, Jezebel, Paramour intimates and Buffalo David Bitton, English Laundry men’s underwear and loungewear),” according to company president Robert Zarabi.

“Rob comes to us from Dana-co where he was responsible for growing the Natori intimate apparel business,” Zarabi stated in an email message to BODY. “Additionally, Rob has held management positions at Maidenform, Vanity Fair and Warnaco, as well as 13 years in the retail sector.”

Gardner left New York-based Dana-co in July, where he had served as vice president of global sales. He began in his new post at the California-based Felina, July 27th. He will split his time between both coasts.

Until earlier this year, Joe Buonfiglio had worked as vice president of sales for the Felina and Jezebel brands. He is no longer with the company.

Zarabi told BODY in an interview last week that he was “very excited” about engaging Gardner, noting he will help in “repositioning the brands,” as well as with the launch of “two new sub brands.”

Gardner can be contacted at 412-841-7216 or

more wholesale Lingerie News >>

Published 07-28-2015 by Nick Monjo

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Felina Names 3 New Sales Representatives
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Felina Launching New ’UnVeiled’ In November
Gardner Exits Dana-co, Now Felina VP Sales
Felina Shipping ’Body Jewels’ Lingerie in April
Felina Hires Buonfiglio as V.P. of sales
Felina Launches Piege

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