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The Giving Bride

Added: Jul 2015

Added: Jul 2015

Added: Jul 2015
The Giving Bride

Added: Jul 2015

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The Giving Bride Finds Itself A Profitable Niche

(Filed Under wholesale Lingerie News). The Giving Bride returns to the Curve show in New York in August, with “several new styles, including new nightgowns, in response to retailers’ requests,” owner Maggie Gillette told BODY. “We will also be adding new color ways and new metallic laces to some of the products that have been our best sellers in the prior seasons.”

“While we are sticking with the bridal category, the line is growing,” she explained. The collection, as currently presented on the company website, includes 31 items: three rompers, ranging in retail price from $90 to $218; three chemises, $37-$90; three bralettes, $58-$90; a g-string, $45; four camis, $37-$118; four garters, $25-$75; five thongs, $19-$76; three knickers, $44-$99; two robes, $120-$160; two garter belts, $75; and a panty at $19.

“Our top selling styles have been our Ashley set, (g-string $45, bralette $90, robe $160). We had to do a second run to keep up with demand. It was great to see such an enthusiastic response!”

The company name comes from the fact that, “From the start, philanthropy has always been a part of The Giving Bride’s mission,” as it is noted on the website. The firm claims to donate ten percent of profits to “charities that improve the lives of women.”

“I think the selling points for The Giving Bride are both the quality of the garments and the market we’re targeting. Our lingerie is made from high quality materials like silk and lace and the garments are produced in New York by highly skilled sewers. Additionally, I think we’re targeting the bridal market in a new way. We’re specifically targeting a slightly older (25-40 year old) bride with a bit more disposable income who is fashion conscious and is looking for bridal lingerie that goes beyond traditional white. We’re also an ethical fashion brand.”

“Last season at Curve was very successful for us,” continued Gillette. “We were able to pick up several retailers including Journelle in New York and La Femme Dangereuse in Woodbury, New York which have both been really supportive of helping us build our brand. We also connected with Calligramme in Pittsburgh and were able to host a trunk show with them that was beneficial to both of our brands.”

So far New York Curve has been the only show for The Giving Bride, “though as the brand grows we are considering other trade shows.” The label does not use independent sales reps, “but that is something I have been looking into,” concluded Gillette.

more wholesale Lingerie News >>

Published 07-13-2015 by Nick Monjo

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The Giving Bride Finds Itself A Profitable Niche

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