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KN Launches New Brand Room

(Filed Under Fashion News). Walking into KN Karen Neuburger’s new brand room might leave guests wondering if they have just stepped into a friend’s cozy home rather than a commercial space.

The company, most commonly known for its sleepwear, loungewear, intimate apparel and socks, announced the opening of the new location at 6 East 32nd Street in New York City, which is conveniently located across the hall from the company’s showroom. The old office space is located around the corner from the new building on Madison and 33rd St.

The new room features whitewashed walls, traditional wainscoting and painted hardwood floors in a muted green and white diamond pattern, which reflect the company’s brand and logo colors.

The brand room is strategically merchandised to showcase the company’s multiple comfort-inspired product lines together in a lifestyle setting, said the company.

“KN Karen Neuburger is more than just products,” said Nancy Stone, senior vice president of sales and marketing for the company. “We are about comfort and the feeling of being at home. We want our new brand room to reflect the KN lifestyle and be evocative of the emotions associated with home. We will use the space to welcome current and potential store partners as well as the media, and hope they too feel at home when visiting us here.”

Aside from showcasing KN’s sleepwear and loungewear, the company’s home product offerings, which are exclusively available at the Bon Ton stores, are also on display.

A large image serves as the room’s focal point and “further promotes the brand attributes of tranquility, comfort and beauty,” said the company. The backdrop image will change seasonally, along with the product line.

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Published 03-18-2009 by Bruna Fernandes

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