(Filed Under wholesale Shapewear News). Amia, a shapewear and waist cincher producer, will exhibit at the upcoming Curvexpo-Magic show in Las Vegas looking to expand the number of retail stores carrying its products. It is the first trade show for the brand.
The company was founded in 2012 and “is designed in the U.S., sourced worldwide and manufactured in China,” explained president Ruben Soto in response to questions from BODY.
“Our waist trainers have been tested and refined over the years to produce the best results for customers as soon as they put them on. We have conducted fitting sessions with women of different shapes and sizes to determine the proper fit. Additionally, the brand has been designed to fit a United States aesthetic. Many of the other waist trainers in the market are designed with a Latin American consumer in mind. Amia is likely to stand out in retail and connect with a U.S. customer compared to other waist trainer brands.”
In a short span, Amia has “garnered attention in the press due to the benefits of the products. The results that our customers experience – and the high-profile celebrities who wear them – tend to create a buzz, not only for the products, but also the retailers who carry them. Our garments have been featured in Life & Style Weekly, People, USA Today, Fox News, US Magazine, and The Ellen DeGeneres Show,” Soto claimed.
While Amia has been selling well on its own website, so far its “primary retailers are HourglassAngel.com and Ricky’s NYC.”
There are ten Amia styles offered at its online store, amiashapewear.com. These include the Active Band Waist Trainer, retailing for $70; a waist cincher for $54; a shaping vest for $70; a thong shaper for $54; a panty shaper for $54; a corselette for $67; a bodysuit for $42; a mid-thigh bodysuit for $48; a control camisole for $42; and a high waisted panty for $42.
“Based on our own experience in the retail shapewear market, we saw the need for women of all body types to have access to comfortable shapers that meet their individual goals,” wrote Soto. “Every garment in our collection has been carefully designed and tested to meet customers’ diverse range of shaping needs.”
The newest style in the collection is a heavy duty waist trainer. “This is a durable, workout waist trainer designed to increase perspiration to maximize workouts. The latex core stimulates thermal activity in the midsection, so that customers sweat more with minimal effort. It also instantly slims the waistline by 2-3 inches and can be worn underneath regular clothing.”
Asked what sets Amia apart from the many shapeware choices in the market, Soto replied, “First is our unwavering attention to quality. Our products are built to produce the best-possible results for customers and to endure regular use. Customer satisfaction is critical to us, and that ultimately benefits retailers. Second, we employ an innovative approach to results-oriented products. Our fitting settings allow us to see the results of our products by having different women actually try them on and use them. We use these sessions as a tool to making our products better and providing retailers with accurate size charts for their customers. Finally, our brand is better positioned for the U.S. customer.”
To date Amia has not employed independent sales representatives, however “we are exploring this option,” said Soto.
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