top shadow

To receive more info from Oh La La Cheri about a particular product, Click on the photo (photo will enlarge).

Added: Mar 2019

Added: Mar 2019

Added: Mar 2019

Added: Mar 2019

Added: Mar 2019

current news

Oh La La Cheri Debuts ‘Designer Collection’

(Filed Under wholesale Lingerie News). Oh La La Cheri has created The Designer Collection, which incorporates and replaces its existing Boutique and Curves divisions. The move is meant to emphasize that its customers are hungry for the latest and best in lingerie fashion, no matter what size they happen to be.

“Our plus business on fire,” explained designer and owner Nicolas Attard. “And by combining our regular size and plus size styles into a single collection we are moving in the direction the market is evolving. There is less and less difference between the standard and plus product and design. Ours is a sexy, edgy, trendy customer no matter what her size is. Whether she is a size 2 or a size 18 she wants the latest designer fashions. She doesn’t want to be categorized as a “plus” customer if she happens to be bigger.”

“Plus,” he concluded, “is now truly part of the DNA of our company.”

In another re-branding move, Oh La La Cheri “has re-worked its logo to give it a softer touch yet in line with the DNA of the company.”

The Miami-based firm has been showing The Designer Collection to retailers “and we have already had a tremendous reaction, from both large and small companies.”

The creation of The Designer Collection comes at a time when several other positive trends have come together for the company. “Our business is already up 102% over last year,” declared Attard. In addition to the growth in plus, the company has benefited from its recent investments in the areas of warehousing, customer service and product fulfillment allowing them to claim “a 92% fulfillment rate because of a massive planning effort the company had started in 2013-2014.”

Oh La La Cheri has also significantly moved up the schedule of its new collections. “2016 Fall Winter Holiday has already been photographed and is off to production to be in stock in August,” Attard explained. “We are getting the catalogs printed and will have them out and in the mail soon.”

Oh La La Cheri will also soon announce plans for re-branding other parts of its line “to be in line with The Designer Collection.”

more wholesale Lingerie News >>

Published 07-02-2015 by -

Related Articles

Oh La La Cheri: Adding New Loungewear Line
Oh La La Cheri On Navigating The Crisis
Oh La La Cheri Intros New Swim Collection
Nicolas Attard: ‘Craziest Year Since Inception”
Oh La La Cheri Expands Lounge, Bridal Groups
Nicolas Attard: ’What Every Woman Wants...’
Oh La La Cheri: New Trade Website In July
Innovations Help Grow Sales At Oh La La Cheri
Oh La La Cheri Debuts ‘Designer Collection’
Oh La La Cheri Names Bartling Brand Director

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow