(Filed Under Fashion News). Effective April 20th, Alain Prost will become the new CEO of La Perla, replacing Jeff Hansen who will assume the role of president.

With 25 years of experience working with “premium consumer brands,” Prost most recently held the position of general manager of Chantelle group.

“While we are not yet done with the turnaround, it is time to start laying the groundwork for growth, in parallel with the restructuring efforts,” said Hansen. “This has been our plan from the start, and Alain is exactly the kind of manager we want to implement a strong growth plan at La Perla.”

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Published 03-16-2009 by Bruna Fernandes