(Filed Under wholesale Men's Underwear News). Wood Underwear has again expanded its product line, now adding “super comfy lounge/sleepwear” with pockets and drawstrings.
According to the company announcement, the new additions “came directly from consumer input.” Founder, Terresa Zimmerman explained, “We received such great store and customer response to our loungewear line. When people are excited about a product, they want to be part of it. For us, that meant a lot of input on ‘the next thing’ we should do. And the overwhelming response was “add pockets please.” We had to make that a priority. We’ve found our customers ‘live’ in their Wood lounge pants and shorts and want to be able to do more in them.”
The new loungewear for FW15 comes “in the luxurious feeling modal and tencel blend fabrics we’re becoming known for. Orange contrast stitching adds a bit of flare, and matches the orange drawstring. We’ll introduce the short and the long pant in 4 color-ways: black, our custom forest ‘camo’ and our striated midnight and purple. Sizes S-XXL.”
According to the Hermosa Beach, California-based firm, retail pricing for the new loungewear starts at $48.
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