(Filed Under Financial and General Interest News). Peekay Boutiques, Inc., a prominent retailer of intimate apparel and sexual wellness products, became “a public reporting company with its securities quoted on the OTC Bulletin Board,” in mid February.
According to the announcement, “Christal’s Acquisition, a subsidiary of Peekay, completed its reverse merger with Peekay on December 31, 2014. Peekay Boutiques, Inc. commenced quotation on OTC Bulletin Board under the new symbol PKAY.” Peekay has 47 brick and mortar locations and an online store. According to one of its recent SEC filings, only about 17% of its sales are in the intimate apparel category.
“We are excited to find ourselves in the public marketplace at a time when consumer demand for knowledge on the topic of sexual wellness and products that promote healthy sex lives is increasing,” declared Lisa Berman, CEO and president in the announcement. “The understanding of how integral a person’s sexual wellness is to their overall health is growing and given the changing cultural winds in the country with respect to an open and mature conversation regarding this topic, we see this as the beginning of the growth of our industry, particularly in the U.S. Our retail locations and our online store provide women and men with unique insight about their own sexual well-being.”
Prior to Peekay, Berman was CEO at Jimmyjane, and The Picture People, formerly a subsidiary of Hallmark Cards. In addition she was an executive at Limited Stores, Pottery Barn, Guess, and Victoria’s Secret.
Peekay is based in Auburn, WA and was founded in 1981. It operates under a number of store names including: Lovers, A Touch of Romance, ConRev and Christal’s.
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