(Filed Under wholesale Shapewear News). Waist cinchers are getting a lot more attention these days and the trend is impacting Cupid Foundations in a positive way according to Eric Crawford, national sales manager.
“We noticed an up tick in waist cincher sales across many of our brands early in Spring 2014 and the trend remains strong as we enter Spring 2015,” he explained. “Waist cinchers are an evolution of corseting that has existed for centuries. BUT, defining the waist has gotten more attention recently from the celebrity world.”
According to Crawford, “Our waist cinchers from TC and Miraclesuit (see photo page 21 in March, 2015 BODY) are intended as undergarments. Like most shapewear, the cincher helps women create a flattering hourglass figure that will make their clothes fit and look better. However, you can certainly find cinchers that are more embellishment and lace that are used an outerwear accessory.”
“Cinchers don’t replace anything as much as they are an alternative to a high waisted shaper or an under bust cami shaper,” continued the sales manager. “The cincher surrounds your midriff area and sits comfortably at the waist. Our cinchers are designed with flexible boning that helps anchor the garment and has the added benefit of extra back support.”
“The waist cincher is a great piece that tucks the tummy, supports the back and creates an hourglass shape. Women who might feel encumbered by a shaping camisole or a high waisted bottom can get the hourglass shape they seek and still wear their favorite bra and underwear.”
BODY asked Crawford about the types of outer garments that work well with waist cinchers. “The whole idea of a waist cincher is to shape your waist,” he replied. “So, you ideally want to pair it with outerwear that will show off your hourglass figure. The cinchers are made of a smooth sleek fabric that clothes will easily slide over. They have minimal seaming and lay very flat against the body.”
Cupid Foundations waist cinchers “are offered in sizes S-2X in basic colors black and nude. TC features a firm control “Step In” waist cincher that you simply step into and pull on like you would a skirt. TC is also introducing a NEW extra firm cincher that has a hook and eye closure that will be available for May 2015. The hottest selling waist cincher in the Miraclesuit line is the Sheer step-in Waist Cincher. It has small sheer panels on the sides and at the top of the garment. These sheer accents look great and also allow the garment to flex as the wearer moves around throughout her day.”
Crawford provided pricing details for the cinchers. "TC Firm Control Step In Waist Cincher : Style 4144 $49 Retail / $18.62 Wholesale; TC Extra Firm Waist Cincher with Hook&Eye closure : Style 4078 $59.00 / $21.83 Wholesale; MS Extra Firm Sheer Step In Waist Cincher : Style 2786 $43 Retail / $15.48 Wholesale."
Waist cinchers are not a new item for Cupid. “Waist cinchers have been in the TC and Miraclesuit line for many years. But, like other lingerie pieces, it’s popularity ebbs and flows based upon the latest outwear trends.”
Cupid’s waist cinchers are currently in a range of stores. “TC Waist cinchers can be found in premium department stores such as Neiman Marcus, Nordstrom, Bloomingdales and Dillard’s. Miraclesuit cinchers can be found in better department stores such as Macy’s and Lord & Taylor.”
Crawford is looking to expand his distribution of cinchers. “We think this is a must have item for any apparel or lingerie boutique. It’s a great foundation piece to help the apparel your are selling look it’s best on your customers. And, it’s a great add on sale for that bra buyer who might not consider wearing the more traditional shaping pieces.”
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