(Filed Under wholesale Lingerie News). Shapeez continues to expand its extensive collection of bras and shaping garments. The latest introduction is The Demee, which comes in both a short and long version.
“The Demee is the first bra for Shapeez with a front closure,” explained Staci Berner, president and founder of the company. “It is a push-up with lift built into the foam. It is a cleavage bra that goes up to a double D.”
Both versions of the bra feature a generous amount of lace across the top. Overall, “it is the sexier side of Shapeez,” smiled Berner. “Our customers were asking for a sexier bra, that was more of a demi cup” to complement the other Shapeez bras.
The company’s bras focus on a patented design that eliminates the look of bra bulges and back fat, while at the same time providing full bra support and slimming and shaping benefits. The long version of The Demee, for example, comes all the way down to the hips. Both styles have a full coverage back.
“You can wear a lower cut dress without the bra being seen,” continued Berner. “Low V-neck or low button tops.” Alternatively, the wearer could choose to allow some of the lace detail to be seen. “It is a date bra. It has a sexier feel.”
The Demee is available in nude or black. The Demee Short will begin shipping in mid April, the long version about a month later. As of mid-February, when the bra was introduced at the WWIN Show in Las Vegas, exact pricing had not been set. But Berner expects it to be generally in line with the other bras in her collection.
“Our reps and our stores wanted something new,” said Berner. “And we always listen to what our customers are saying. A new passion is infused” into the brand, “When there is something new,” she added.
An important initiative for Shapeez is to get retailers to try all of the bras in the collection for themselves. “Everyone who tries on a Shapeez bra will want to wear it. When a store gets its employees to wear Shapeez, they triple their sales,” claimed Berner. “Getting a buyer to fall in love with Shapeez is easy. All I have to do it put it on them.” This fact has led to many a successful sale at the WWIN Show over the years.
“This is an amazing product that does what nothing else does. I am giving the consumer a product that does more than what any other bra can do. Women are not used to trying garments that exceed expectations. We are so jaded. Everything fails them. But this is one product in the market that exceeds expectations. They put it on and they get excited.”
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