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Mykini Blingz Launches Successfully

(Filed Under wholesale Accessories News). After washing one of her bikinis, Katina Booth, president of Mykini Blingz, noticed that the jewelry attached to it had come off, making the swimwear un-wearable. The mishap sparked an idea: “this should be removable,” she said.

Booth had been watching CNBC’s The Big Idea, an entrepreneur encouragement program, when she decided to submit her idea of removable swimwear jewelry. “They called me right away and asked me to come on the show and that’s how we launched it,” said Booth. “Two weeks went by and they received a lot of positive feedback and asked me to come on the show again as a success story.” Booth first appeared on the program September 8th and was back on as a “success story” by September 30th.

After launching, Mykini Blingz showed their designs at the Surf Expo tradeshow held mid-January in Orlando, and companies such as Vans, Chica Rica, Graffinis and others expressed interest in the company’s products, said Booth. “We were just approached this week to send our pieces to the girls of the Hawaiian Tropic pageant in St Martin. They will be wearing our jewelry on their swimwear for this pageant,” she said. Additionally, Easley, a cheerleading uniform manufacturer recently launched a cheerleading swimwear line and has purchased the jewelry as an embellishment for the line.

Currently there are 15 designs available for purchasing and five new pieces are presently being created, which will begin shipping mid-April. The clasps are made of stainless steel and the actual jewelry is rhodium, “that way they are salt water and chlorine safe, so they won’t rust or tarnish,” said Booth.

Although the initial intention was to provide a fashionable accessory for swimwear, Booth has learned through her customers that it is in fact a very versatile product. During colder months it had been selling as zipper decorations for hoodies, sweaters and belt loops; women have also used the product as a necklace charm; and “We also have some people who are purchasing this to add to their bras,” she said.

The bling costs $5 to $6 wholesale and retails for approximately $14.99. Currently, The Beach House, a retailer located in Treasure Island, Florida, is carrying about ten unique Mykini Blingz designs and according to Antonio Escareno, owner of the store, he is going through about 8 to 12 pieces a day. “The products have been doing really well because it is such an interesting and fresh new concept and idea,” he said. The martini glass, the palm tree and the red wings pendant are the top-sellers, said Escareno.

Watch out for Mykini Blingz when the company makes an appearance on the Martha Stewart show this spring. Booth met Stewart at a book signing and gave her a couple of pieces from the collection. “Her show contacted me two days later and requested five more pieces and said they will incorporate it into the show.”

For further information, contact the company at (888) 947-0009.

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Published 03-12-2009 by Bruna Fernandes

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