(Filed Under wholesale Shapewear News). The Body Hush shapewear line has just added “two new styles this season: “The Must Have It Panty” and the “Underwired Shape-Suit,” according to Jimena Rosas, president and founder of the brand.
The two new styles are part of the company’s Body Hush Gold collection. Rosas explained the primary advantages: “Shapewear is finally made pretty! This firm control and feminine collection is made in Italy and features a modern shiny design and a soft, silky yarn. It also smells good!” She added that “Body Hush Gold has revolutionized the way shapewear is sold in stores. Our unique color hanger system and visuals that we use give a fantastic hanger appeal to the product as never done in shapewear. Even customers that were not looking for shapewear want to buy Body Hush!”
Rosas said the key customers for the collection are “women 30-65 years old. Our Gold customer tends to be more conservative and [are] looking for basic seamless shapewear for comfort and functionality.” She added, “We have stepped up our research to create seamless basic shapewear as elegant and feminine as ever done before.”
Within the Gold collection, “our number one best sellers, because of their incomparable fit,” continued Rosas, are “The Wonder Panty” and the “Super-Power Slimmer.” These are the bread and butter business of our retailers.” In addition, she continued, “Our "Ultimate Shaping Tank" has been extremely successful as it is an ideal layering piece with its feminine lace trim.”
A retailer who has had success with the collection is Sheara Cohn, owner of the Mi-Lady Corset Shop in Jenkintown, PA. “We were very excited to be one of the first retailers to carry Body Hush Gold. After anxiously awaiting its arrival, we were not disappointed. We describe Body Hush Gold to our clients as everyday shapewear that actually does what it’s supposed to do. It wears well and washes well, and that results in repeat purchases. We all layer, so why not wear a tank that actually does something to enhance our figures? The stay-put tanks smooth out our problem areas and practically eliminate the dreaded back bulge, while the high waisted briefs and thigh slimmers create a smooth, toned look in everything from a great pair of jeans, to slinkiest of dresses.”
Rosas explained the success of the Gold Collection. “The different elements that we have combined in this collection allowed us to create an incredibly functional but beautiful product with a phenomenal fit and a great appeal which has made this collection our biggest hit!!”
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.