(Filed Under wholesale Lingerie News). Knock out! is introducing the “Sky Collection” of three sky blue panty and two sleepwear styles for end of February delivery.
In annoucing the new collection, a company spokesperson explained, “While bright colors catch the eye, cool calm colors relax the mind and cool soft cottons relax the body. Knock out!, known for its cotton technologies is on trend as it introduces Sky. The Sky Collection emphasizes the cooler softer side of the blue color palette. They are not alone in their decision as ready to wear designers are filling the runways with the cooler softer side of blue this season.”
Carline Dean, the owner of Lace Affaire in Westport, CT, is very excited about the new Sky Collection. “I love it when Knock out! introduces a new color. It brings customers to my door. I have many customers who started with Knock out! panties and moved into the Knock out! sleepwear based on the overall comfort and performance of their panties. Sky blue is perfect for this demographic.”
All Knock out! products for both men and women are cotton featuring patented No Trace technology.
“When stores think of technology and pretty, the sleepwear line that comes to mind is Knock out!,” the spokesperson continued. “As the only cotton wicking sleepwear in the market, Knock out! lets women wear natural fabrics that are designed for night sweats. With sleeved and sleeveless options, and over 20 mix and match combinations across all sizes, every woman can get a good night’s sleep in her favorite style.”
Muriel Robertson, of Muriel’s Intimate Apparel in Holland, MI, stated: “Knock out! does exactly what it says. It wicks away moisture and odor. The lace and cotton are soft yet they keeps their shape and length after multiple washings — my customers come back because of these things and because they get a great night’s sleep. I keep Knock out! at my front door because I do not want anyone to miss it.”
Celebrating its fifth anniversary in 2015, Knock out! is a made in America company. “The Made in America commitment has generated over 50 full and part-time American jobs. The company has donated over 2,000 new panties to women in need and over $100,000 to support Gynecologic Cancers. In October, Knock out!, in an unprecedented industry move, passed cost savings through to both retail and wholesale. “
According to Angela Newnam, the company’s founder, “With our higher volumes we are getting better prices at the same quality and service. I am proud of what we have done these first five years. But what really makes me smile is knowing that we are doing what we set out to do – make a better panty.”
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