(Filed Under wholesale Men's Underwear News). Blackspade, a brand from a leading Turkish maker of underwear and other apparel, launched in the U.S. in February 2014 and has already sold into a wide variety of stores. Expectations are high for further expansion in 2015.
Parent company Narkonteks claims it is “Turkey’s leading producer for ‘’next to skin products’’ [such] as underwear, thermal wear, shapewear and loungewear for ladies, men’s and kids,” and also produces ‘’technical textile products” developed with properties such as fire resistance, high-visibility, ark-resistance, skin-dry. The company was established in 2005, employs 500, and has a production capacity of 40,000 pieces per day. It offers several brands in the many countries in which it sells.
The Blackspade brand was launched in 2007 “and within very short time period the brand has been distributed to more than 650 private shops and department stores across Turkey,” according to a company spokesperson. It is also sold in more than 20 countries.
"Silver," Blackspade’s men’s collection, is one of the company’s best selling groups. It is a “fashion forward collection with sporty and comfortable styles,” according to a spokesperson. The men’s underwear wholesales from $8.80 to $18 with a manufacturer’s suggested retail price of $19.50 to $40. A wide range of sizes are offered, from S to XXL. Styles come with a silver waistband and the Blackspade logo.
Examples of some of the retailers that have already bought the Blackspade brand include Bella Ragazza in Iowa, Otto Brooklyn, Jazee Bra (also in Brooklyn) and The Dain Shoppe in New Jersey. Store owner Wendy Klein from Bella Ragazza said of the brand, “Super soft and comfy. Once you put this on you’ll be sold!”
In addition to its branded activity, Narkonteks also has an extensive private label division. According to a spokesperson, “The company works as a strategic partner for many renowned prestigious companies/brands from various markets and segments for next to skin products and attempts governmental tenders like police, army knitted uniforms with work-wear and safety-wear companies across Europe.”
“The company’s lean organization, fully computerized management skills and the production aided by the latest technology are the main characteristics that lead the premium quality backed with Oeko-Tex 100 certification and BSCI verification. This well organized infrastructure" benefits its partners.” Narkonteks provides “Shorter lead times (between 6-8 weeks),” a “high level of service in terms of quality and delivery,” and “flexibility to produce smaller order quantities for various styles.”
“Customers benefit from such organization by reducing their inventory, increasing their service levels and decreasing the costs.”
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