(Filed Under Fashion News). This March’s installation of Boutique Lingerie Los Angeles will take place from Friday March 20 to Monday, March 23 in the Gerry Building.

The show will feature "high end contemporary" lingerie, sleepwear, loungewear and hosiery. According to the show’s organizer and founder, Samantha Chang, 28 designers are currently signed up to show their collections including Ravage, Huit, HOPE Lingerie, Belabumbum, Lelo, Samantha Chang and Dana Pisarra. Additionally, the following brands are signed up to show for the first time: Toute La Nuit Loungewear, Sexy Panties and Naughty Knickers, Nearly Nude, Mira Kelis and Clo. The show has also added men’s brands this year, including Punto Blanco, Clever Moda and Pikante.

“We are very excited about the new vendors,” Chang commented. “Once again, we will also host a Saki and Sushi party to kick off the show on Friday night. In spite of the economy, we aim to keep everybody happy.”

Chang began her Boutique Lingerie series in 2006, which now take place in Los Angeles, New York and London. Chang had been showing her collections at the Royalton hotel since 2006, and craved a more intimate and exclusive environment from her brand. According to show organizers, since then she has received “many positive responses from her loyal customers.” Her purpose through her LA installation is to “bring the intimate brands together under one roof to facilitate that the buyers have a one stop shopping experience in the West Coast.” It runs concurrently with the Los Angeles fashion market in January, March, June, August and October.

more Fashion News >>

Published 03-10-2009 by Amanda Torres Price