(Filed Under wholesale Lingerie News). In early August, intimate apparel giant Triumph Lingerie launched “House of Triumph,” a monthlong pop-up in New York City with spa events and a sample sale.

House of Triumph, located at 168 Bowery from Aug. 4 to Sept. 10, 2014, was established to better acquaint New Yorkers with the 127-year-old German lingerie brand before it opens a Manhattan store in 2015. The company prides itself on “creating an elevated experience” for customers, according to Triumph executive John Groman.

“We pride ourselves on our unparalleled fit, beautiful design and the highest quality lingerie that caters to self-confident women who share in our appreciation for style, fit and comfort,” Groman said in a statement. “These offerings will be on full display at House of Triumph.”

House of Triumph hosed a luxury day spa event on Aug. 23, featuring manicures, massages and personal bra fittings with Triumph professionals. Guests were treated to champagne, canapés and complimentary transportation to and from Long Island.

The pop-up will also be home to an exclusive sample sale on Sept. 5-7. Guests will get a preview of autumn/winter collections, while intimate apparel, shapewear, swimwear, nightwear and loungewear will be available for purchase at up to 50 percent off.

“Having seen great success at our stores on Long Island, we are so excited to integrate into the fashion-forward culture of Manhattan,” Groman said. “Triumph Lingerie will resonate with the women of New York as they share our appreciation for both quality and design.”

Triumph International operates more than 2,000 stores in more than 120 countries.

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Published 08-26-2014 by Katherine Rautenberg