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current news

Wood Adds New Striped Men’s Underwear Line

(Filed Under wholesale Men's Underwear News). Wood Underwear has just introduced its Spring 2015 men’s underwear collection: the “Striate” line, focusing on colorful stripes.

“We took a classic pattern—stripes—and put a Wood spin on it,” declared Terresa Zimmerman, founder of Wood Underwear. “Think tree rings: lines of varying shades and widths—real fashion detail and ‘pow’ in styling, combined with Wood’s hallmark comfort! The patterns and colors speak to every man and every experience, whether he’s heading in from a long day of surfing, hitting the slopes for some snowboarding or simply going out for a night on the town.”

The new collections comes in “four custom stripe-and-color families: orange, midnight, purple and aqua. Each features four updated underwear styles with a seamless continuous print, made possible by eliminating the underwear’s side seams,” according to the company documentation. An added plus is that “no side seams means maximum comfort.” In addition, “The ultra-soft and eco-friendly Lenzing Tencel (eucalyptus) blend washes and wears just like cotton, but also has added moisture-, microbial-, and thermo-control properties.”

The Striate collection is now being shown to buyers and will be available in stores starting February 1, 2015. The suggested retail price is $28.

more wholesale Men's Underwear News >>

Published 08-15-2014 by -

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