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“BIOFIT x Playboy” by Bendon “BIOFIT x Playboy” by Bendon
“BIOFIT x Playboy” by Bendon

Added: Aug 2014
“BIOFIT x Playboy” by Bendon

Added: Aug 2014




































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’BIOFIT x Playboy’ Is New Lingerie Collection


Illustration of the BIOFIT x Playboy padding technology on the brand website.
Illustration of the BIOFIT x Playboy padding technology on the brand website.

(Filed Under wholesale Lingerie News). Bendon Group, using a bra padding system it first introduced seven years ago, has created a collection of intimates in an agreement with Playboy Enterprises: “BIOFIT x Playboy.”

As it is described on the brand website, the ”customized padding technology...offers unique inner support to create the perfect measure of cleavage according to cup size.” The shape and amount of padding is different for each cup, with the A cup receiving “85% padding” and the DD cup no padding but a unique shape that “enhances your silhouette by giving subtle uplift and definition.” The system had been offered by Victoria’s Secret from 2007 to 2011.

The intimates, sold on the website, www.biofitxplayboy.com, include nine bras, ranging in retail price from $39.95 to $49.95, 18 panties, all priced at $14.95, and a corset for $99.95.

For the bras, band sizes range from 32 to 38 and cup sizes from A to DD. The panties range in size from XS to L and come in a variety of colors prints and fabrics. The corset is offered in band sizes 32 to 38 and cup sizes A to DD.

Bendon Group, which was founded in New Zealand in 1947, noted in the Playboy announcement that it distributes “products across 34 countries” which range “from high fashion to everyday wear” and include such brands as “Elle Macpherson Intimates, THE BODY Elle Macpherson Intimates, Macpherson Men, Stella McCartney Lingerie, Pleasure State, Lovable, Hickory, Davenport, Fayreform, Bendon, Bendon Man and Evollove.”


more wholesale Lingerie News >>

Published 08-13-2014 by -

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Bendon Has Frederick’s Lingerie, Swim Licenses
’BIOFIT x Playboy’ Is New Lingerie Collection


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