(Filed Under Fashion News). Frederick’s of Hollywood will be launching a new Web site sometime this spring with new features as a way to enhance the customer’s shopping experience, said Thomas Lynch, the company’s CEO.

“Right now there is not much to report as we are making changes only to the back of the site,” said Jennifer Cornwall, public relations manager at the company.

Creative changes and upgrades noticeable to the customer will also be made, although Cornwall states a timeline has not been set up for that as of yet.

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Published 03-09-2009 by Bruna Fernandes