(Filed Under wholesale Men's Underwear News). Wood Underwear is introducing custom camouflage prints for the fall/winter 2014 season in five classic men’s undergarment styles made with premium, natural fabrics.
Men can choose to say no to boring styles and yes to Wood’s Liquid Camo, Digital Camo and Forest Camo custom designs, made from a blend of cotton, elastane and Tencel, a trade name for a type of lyocell, a cellulose fiber made from eucalyptus wood pulp that has moisture and microbial control properties.
“With this new line, we are flipping the idea of camo on its head,” Wood Underwear founder Terresa Zimmerman said. “It’s a fresh, cheeky twist on a classic print — and it doesn’t hurt that the new collection is softer and more comfortable than ever. Using camouflage to stand out is just another move to make men more aware of the underwear they put on. Less of an afterthought, more of an active fashion statement.”
Wood’s camo styles come in five silhouettes: hip briefs, classic briefs, boxer briefs, biker briefs and trunks. The styles are similar to the company’s well-received Hermosa Beach Collection but without side seams for a cleaner print appearance and a supercomfortable fit.
“We want guys to actively choose the style, fit, color and pattern that makes them look and feel their best, and not settle for bad, ugly underwear,” Zimmerman said. “No more passion-killers.”
Wood Underwear was founded in Hermosa Beach, California, in 2012 to provide comfortable, fashion-forward alternatives to box-store underwear multipacks. Wholesale prices start at $8, and the camo line will begin shipping Aug. 1.
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