(Filed Under wholesale Shapewear News). Lytess is not shapewear. With embedded active ingredients that firm the skin, it's more aptly called shaping wear.
The French company, created by Philippe Andrieu, has its own word for its products: "cosmetotextiles." Bike shorts, capris, leggings, push-up panties and corrective belts are infused with microcapsules of ingredients like menthol, sage, almond and mango, which do a slate of things for the skin, like hydrate, fight aging and smooth cellulite. The ingredients stay in the garments for up to 40 washes, and clinical tests show that the shapers can trim an inch or so if worn regularly, the company says.
After six years of selling successfully in Europe - growing from a TV shopping network to mail catalogs to department stores like the Galeries Lafayettes - Lytess is ready to tackle the United States, said marketing manager Thierry Langlais. The company, through U.S. distributor CCV Products, has already attracted some major mail-order and online retailers, including Bliss Spa, Time For Me and BeBeautiful.com. Now its focus is attracting specialized boutiques and upscale spas and building a base of sales representatives, he said.
Langlais compared the results of regular wear of Lytess to plastic surgery - without the plastic surgery - which is no doubt an appealing premise to female American shoppers.
"The Lytess product line allows the consumer to reduced their sizes at no effort," he said.
And at $15 to $50 retail, the prices are quite attractive, too. For more information, contact CCV's New York headquarters at (212) 633-1559 or email email@example.com.
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