(Filed Under wholesale Men's Underwear News). Collected Threads Inc. reported that it successfully raised funds to move forward with the rollout of its revolutionary men’s undershirt line, designed to be completely invisible underneath work, casual or club attire.
The startup’s base layer products, dubbed “jT,” are designed to stay hidden, achieving this look through lower and wider necklines, while enhanced sleeve lengths and flatter collar trims hide lines under layers.
“More men are moving to casual, open-collar styles at work and on the town,” Collected Threads President Jesse Synzal said in a statement. “Visible crew and V-neck undershirts distract from a man’s look, and the tank top provides no sweat protection where it matters most.”
The company’s crew and V-neck products begin shipping in May, but its successful Kickstarter crowdfunding campaign has already caught the eye of several prominent men’s style experts at Maxim and Esquire magazines, with the latter publication calling the jT the solution for the “amateurish splash of white around your collarbone.”
After the initial rollout, Collected Threads plans to expand its line to include micromodal, thermal and compression products.
Collected Threads jT undershirts are available at boutiques in California and Oregon or can be purchased at CollectedThreads.com.
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