(Filed Under wholesale Lingerie News). Shirley of Hollywood is launching two new projects: Shirley VIA and Body Shot. The first is a lower priced collection which will include, to start, short peignoir sets and corsets. The second is a dancewear and lingerie collection created with Shirley’s “backing” and in conjunction with Steve Marsili, a manufacturer’s rep who, in past years, worked with both Shirley and Body Zone.

Shirley of Hollywood corsets “usually sell [wholesale] for $24 to $34,” owner Roy Schlobohm told BODY. “Everything in this line is under $20.” The short peignoirs, which come to mid-thigh, and are sold with a jacket, wholesale for under $15. Schlobohm said VIA stands for “value intimate apparel.”

The reason for the “lower priced stuff, it’s simple” explained Schlobohm. “The economy is very flat. We are doing the VIA line to have a vehicle at a lower price point. We are doing the peignoir sets because we feel that is a category that has not been explored to its full extent.”

Body Shot is, according to a source, designed to be similar to the BodyZone mix and match collection of dancewear.

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Published 03-26-2014 by Nick Monjo