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Strong ILS, With Some Changes, Begins 3/31

(Filed Under wholesale Lingerie News). “We are expecting a great turnout and a heck of a show,” declared Jeff Yunis, talking about his upcoming International Lingerie Show (ILS) and Las Vegas Halloween Show starting March 31st at the Rio in Las Vegas. At the same time he acknowledged several interesting shifts among exhibitors.

For one, Leg Avenue will return to the show after skipping the event for the first time in September 2013. Their booth has moved and will now be in the Miranda Room, along with International Intimates. Roma will continue to occupy the former Leg Avenue spot in the Pavilion room.

Espiral is expanding its booth presence at the ILS, adding a sixth unit to the five it had at last September’s show, and moving to a place along the main aisle in the Pavilion room. This comes as the firm has expanded its overall show presence in recent years, adding the Miami Swim Show and Paris lingerie shows to its schedule.

A new show promotion this year: Rubie’s, with its main booth space in the Halloween room, will be giving away a few Caribbean cruises to qualified buyers according to the show’s Michael Moriera. All that is required for a chance to win is “dropping your business card” into a container at the Rubie’s booth.

Daisy Corsets, which had been positioned near Shirley of Hollywood in the first aisle of the Pavilion room, has been moved further back in the room (to booths 336-338). And one prominent New York lingerie and sportswear producer may also be coming to the show (details to come in the next day or two).

One absence: Body Zone, which has for years had a place on the main aisle of the Pavilion room, near Coquette, is not currently scheduled to attend. A spokesperson at the company noted, however, that the principals will likely be in Vegas during the show.

Noting the strong turnout at many of the Las Vegas apparel shows in mid-February, including MAGIC. WWIN and OffPrice, Yunis said his pre-registration of buyers has also been solid and that his is virtually sold out of exhibition space in the two lingerie rooms at the show. “The Halloween room has a little bit of space” available he added.

In related show news, BODY has noted that Leg Avenue tried both the Curve and MAGIC shows recently, and though it has dropped the former shows, it continued to have a booth at the most recent MAGIC show in February. Music Legs, which had tried the MAGIC show in August, 2013, was not back for the February show. And Coquette, which continues at the ILS, had, for the first time, a small booth at the back of the Curve show in New York in late February.

Finally, Fantasy Lingerie, an ILS regular which continues on with the upcoming show, had, for the first time in recent memory, a booth at the MAGIC show in February.

more wholesale Lingerie News >>

Published 03-11-2014 by Nick Monjo

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