(Filed Under wholesale Lingerie News). Yummie by Heather Thomson is launching InShapes, a collection of four shaping bottoms designed to support and lift a woman’s figure through different compression zones targeting problem areas.
The InShapes range is knit on a 40-gauge hosiery machine, the lightest weight possible for a seamless construction that prevents visible lines as well as rolling and pinching. The four styles include the Cleo High Waist Short, the Harlo Short and the Cameo High Waist Brief, which all target Zones 1 and 2, the stomach and the thigh, with medium tightness. The final style, the Lilo High Waist Capri, also targets Zone 3, providing light and thin compression around the leg.
The styles are available in black, mink and nude colorways, with sizes starting at XS/S and ending at L/XL for the Harlo Short and 1X/2X for the high-waist styles, with a retail price range of $36 to $48. The line will be available in department as well as specialty stores and is already available at YummieLife.com.
“My plan with InShapes is to show women that shapewear IS comfortable! It is a second skin, an everyday fashion accessory,” Yummie founder Heather Thomson said. “We challenged ourselves to make a bestseller the Yummie way, and now we have InShapes!”
New York-based Yummie by Heather Thomson started in 2008 with the launch of the Yummie Tummie tank and has since blossomed into a patent-holding shapewear, hosiery and intimates brand with distribution agreements in Europe and direct sales to dozens of countries around the world.
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