(Filed Under wholesale Men's Underwear News). Mack Weldon, (www.mackweldon.com), a New York-based firm that sells men’s underwear, T-shirts and socks, has launched its “Silver” collection made from a fabric that combines pure silver, pima cotton and Lycra.

The small group consists of “a boxer brief and crew neck tee shirt engineered with patented X-STATIC XT2 silver technology” a fabric innovation that results in “the most luxurious and anti-microbial performance underwear.”

Brian Berger, founder and CEO of Mack Weldon, wrote in the launch announcement, “As a brand we are committed to pushing smart innovation in this category, in line with our customer demand. Mack Weldon Silver keeps you cool and fresh, while the pima cotton gives the product a ridiculously soft, ‘all-cotton’ feel...naturally anti-odor and antimicrobial for the life of the garment – it simply will not wash out.”

The firm was created by Berger and Michael Isaacman in 2012 “with a mission to reinvent men’s basics.”

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Published 02-07-2014 by -