(Filed Under wholesale Costume News). Kay Lambert of Candy Apple Costumes reported a modest rise in costumes sales in 2013 in this interview, part of our ongoing series on Halloween 2013. BODY associate publisher Ted Vayos asked the questions.
VAYOS: How did your Halloween go this year?
LAMBERT: We were up about 4%. The decade and period costumes did well for us this year.
VAYOS: How was your Halloween different?
LAMBERT: We closed the store two years ago and have been selling on the web for 8 years. Our web designers have been working on Google’s changes which are affecting us in the search since last June. They have modified their algorithms.
VAYOS: How did sexy costumes sell this year?
LAMBERT: The category has become over saturated and the majority of people do not want it. The customer wants everything longer now. So we cut back on the really sexy short stuff. Its not what we concentrate on these days. We have been trying to get away from it but it still sells. I like unique things and everyone was starting to look like everyone else. We still buy sexy costumes from Music Legs and Leg Avenue. I did not buy Delicious or much of Rubie’s this year. We didn’t do a lot of licenses either. We had a lot left over stock from pass years, we continue to sell these old styles. Our hosiery is split between Leg Avenue and Music Legs.
VAYOS: What were your top suppliers?
LAMBERT: I’m never surprised. This year everything “fox” we have is gone because of a television commercial with a fox in it. Our top costume suppliers are Leg Avenue and Music Legs. We also do business with Forum, Rubie’s , Under Wraps, California Costumes and Charades. Charades historical, and decades costumes do very well for us.
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