(Filed Under wholesale Activewear News). Buoyed by its ongoing success in the maximum support sports bra arena, Anita has introduced yet another evolution, the “dynamiX star” featuring X-shaped back support. The new style will retail at $69 and will ship in September according to Theresa Antretter, Care Division manager.

For its introduction the dynamiX star will come in two color combinations: “white with metallo or peacock with anthracite.”

“It doesn‘t pinch, it doesn‘t cling, it supports you in every activity. The new dynamiX star sports bra hones in on the notion of power, a notion physically experienced during intensive sports,” according to a company statement. “dynamiX star fuses high-function details like no other sports bra: complete stability supported by the X-shaped back” which produces a “less bounce“ effect “while still being easy to wear and comfortable thanks to its ‘easy on and off’” features.

The new bra includes “a new strap system exclusively developed for Anita” with “ergonomically shaped straps” that are padded and are “extra-wide and sit further away from the neck on the shoulders in comparison with traditional T-backs. This specifically prevents a build-up of tension.” The straps are also “adjustable at the front.”

The new bra’s “active perspiration management” utilizes “concealed, molded cups – for instance, in white – lined with hydrophilic terry cloth,” that “are separated by a transparent mesh in metallo which serves to keep the skin cool while giving the impression of a lower cut neckline.” Another new feature to the bra is “the stabilizing under bust band.”

Also unique are the “organically formed, fixed hooks [which] were also exclusively designed for Anita.”

At the back, the “generous X-form” allows “a wide opening which makes the bra easy to put on and take off. The resulting double- back styling offers extra support, especially in the sides. To make sure that the back remains dry, the X is lined with fast drying CoolMax mesh.”

Throughout the bra, “particularly flat seams and the turned fastener ensure all-round comfort for the wearer.”

The dynamiX star is paired with a new “sports panty made of breathable microfiber” with is specifically designed to “transport moisture away from the body and feels pleasant on the skin.” Narrow “close-sitting bands around the waist and legs help prevent a build-up of moisture.”

Anita is offering a broad range of sizes for the new bra: A-E, 32-40; F, 32-38; and G, 32-36.

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Published 01-16-2014 by -