(Filed Under Wholesale Swimwear News). CMK Distinctive Brands has signed a U.S. distribution and marketing agreement with Lahco of Switzerland, a luxury men’s and women’s swim and beachwear brand.

“Lahco is an upscale swimwear brand creating finest quality beachwear for men and women since 1922,” Cindy Kelly of CMK told BODY. “Lahco products are made in Switzerland of the finest fabrics, offering perfect fit and comfort. CMK is pleased to add this collection of Swiss beachwear to our current offer of fine Swiss products from Zimmerli of Switzerland.”

So far in this country, “The Lahco collection has been tested at Saks.com and Maritimo.com in Fall 14, and received a wonderful reception!” according to Kelly. “Sell-throughs have been very strong.” CMK will show the 2015 collection in its own New York showroom as well as at the Miami Swim Show in July and at upcoming Curvexpo shows in New York and Las Vegas.

One piece bathing suits for women will retail from $220 to $260, bikinis from $190 to $240. Men’s swimwear will retail for $135 to $240. In addition to the suits, “Lahco creates beautiful cover ups to match it’s swimwear,” said Kelly. “Lahco offered children’s swimwear in the 50s and 60’s, but not currently. It’s possible kid’s could be re-introduced in the future.”

“Lahco will be presented to upscale department stores and specialty stores,” as part of CMK’s marketing efforts. “The primary target stores for Lahco are luxury key accounts and upscale specialty stores,” explained Kelly. The consumers are “men and women who appreciate very high quality products with of exquisite fabrics which are very comfortable with perfect fit. Lahco is ‘Made in Switzerland’, and since this is more and more rare, this holds a special appeal to U.S. customers.”

Renate Millauer Lang is the CEO of Lahco of Switzerland.

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Published 01-14-2014 by Nick Monjo