(Filed Under wholesale Sleepwear News). Knock out! is expanding its Mighty Nighties cotton wicking sleepwear collection “to over six tops and four bottoms, making over 20 combinations,” according to a company announcement.
When it was first launched last year the line was “initially offered in only a few styles,” but founder Angela Newnam explained “Just as we aspire to make a panty for every woman’s preference, we know that sleepwear is just as personal. We opted for the mix and match approach to offer women the most flexibility.”
Mighty Nighties has met with success because night sweats affect “over 45 millions women in the United States” every year due to “menopause, pregnancy, chemotherapy and prescription drugs,” according to the company statement. “Doctors echo the issue and report that 41% of patients visiting primary care physicians complain of night sweats.”
“When you are hot, you are hot!” said Newnam of night sweats. “I had them during pregnancy and I couldn’t find any sleepwear to get me through the night. But I’ll be ready for menopause in our Mighty Nighties Collection.”
According to Lorraine Chambers, vice president, “With the strong reorders we are experiencing, we knew we’d found another unmet need in the market.”
Knock out! will show the new sleepwear styles at Curvexpo in New York in February “and show how they layer with the existing pieces and its original Smart Panties,” according to the firm. Chambers continued, “We are also working with retailers and using our unmatched rapid shipping to keep them in stock with larger collections without the burden of large minimums.”
Knock out! claims its products are already available in “over 500 locations” and attributes its rapid growth “to innovative marketing and its patented solutions products.” Said Newnam, “We make what women need, and we work hard to get our sassy and strong message out. When you have a product that can change women’s lives, you want them to know about it!”
Smart Panties XS-3X are $9.50 to $15.25 wholesale. Mighty Nighties S–3X are $15.00 to $47.00 wholesale.
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