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Jet Set: New Dress Line From Oh La La Cheri

(Filed Under wholesale Clubwear News). Oh La La Cheri, the Miami-based sexy lingerie firm, is now adding a collection of sexy dresses, Jet Set, the first time it has moved into this category, according to owner Nicolas Attard.

Attard told BODY the idea for the sexy dress collection started with requests from lingerie customers asking to have a favorite style reinterpreted into something that could be worn outside. “They would say to us, ‘I wish I could have this as a dress.’ So this is very much lingerie meets ready-to-wear.”

He has a very specific customer in mind for these new, lingerie-inspired dresses, Attard explained. “She is sexy, daring, educated, comfortable with the way she looks. Definitely not trashy. She wants to kick ass. The line does, indeed, have a little Miami vibe to it. Lingerie mixed with ready-to-wear for the bold girl. With very daring designs, different from what else is out there.”

The owner-designer also emphasized that his new collection is not aimed at the very low end of the market. Wholesale prices for the 15-piece original grouping will range from $15 to $24. “We don’t want to go too cheap.” The dresses, which have been in the planning stages for some time, are scheduled to begin delivery in May, 2014.

Attard said he has started showing the collection to retailers and the reaction has already been strong. “Everybody is placing orders.”

Asked to describe in detail the genesis of three favorite styles, Sarah Konkel of Oh La La Cheri stated “This collection is for the modern, sexy, jet set woman, using the influence of some of our top selling lingerie styles. For example dress styles 9051 is based on our best selling lingerie style 2213. The dress style is fully lined (non-shear) and offers padded cups for support but uses the same beautiful tattoo style lace and elastic back straps from lingerie style 2213.”

Konkel added that “Another style that we have adapted from the our current lingerie collection [started with] lingerie style 4205. It inspired us to make dress style 9059, a bandage style dress. This sleek dress offers a satin front panel, padded cups, and sexy body curving silhouette.”

“So far we have been receiving rave feedback on 9076,” continued Konkel, “which offers the option [of] three brightly colored opaque slips to be worn under the dress. This stretch hosiery style dress is similar to popular body stocking dresses offered but feature the option of colors three colors to be worn underneath — turquoise, coral, or hot pink.”

Oh La La Cheri will be showing Jet Set, as well as its lingerie collections, at the upcoming Curvexpo shows in February and the International Lingerie Show beginning at the end of March.

more wholesale Clubwear News >>

Published 01-09-2014 by Nick Monjo

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