(Filed Under Wholesale Swimwear News). International trade show organizer Eurovet, which acquired CURVExpo Inc. in April 2012, announced the launch of Riviera by CURVExpo, a California swimwear and activewear market event that will first appear August 11-12, 2014, at the Hyatt Regency Beach Resort and Spa in Huntington Beach, Calif.

The California-focused event will bring 100 brands to hone in on one of the most strategic markets for the swimwear industry, according to Eurovet. The show is being modeled on Eurovet’s successful September 2013 Riviera by Mode City event in Cannes, France, to complement Mode City, Paris. The August 11-12 dates were chosen to fall between the New York market week and before Las Vegas Fashion Week.

A competing show, the Swim Collective, held its trade event at the very same location during the same time this year (August 12-13, 2013, at the Hyatt Regency Beach Resort and Spa in Huntington Beach). The Swim Collective’s next show will also be at the same location on January. 24-25, 2014.

Eurovet CEO Marie-Laure Bellon praises the August dates and location as “the most favorable time and place to conduct business.”

Meanwhile, CURVExpo CEO Pierre-Nicolas Hurstel describes his show as “the best experience for both brands and attendees. We will offer all-inclusive contemporary booth packages, attractive travel incentives, complimentary food and beverage, exclusive fashion show, all of that in an upscale setting. We will bring our organizational know-how and dedicated marketing platform system to this new exciting project.”

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Published 11-25-2013 by Katherine Rautenberg