(Filed Under wholesale Hosiery News). New York-based Wiesner Products Inc. has inked a multiyear licensing deal for hosiery under the bodyshaping activewear brand Marika.

"The Wiesner Products team is very excited to have the opportunity to license the Marika activewear and yoga brand name for hosiery and look forward to developing and building this line over the next several years," Wiesner president Charles Mizrahi said in a statement. "We are already off to a fast start with several major retailers on board for [the] holiday and expect Marika hosiery to be an important player in the category, especially as the yoga-inspired activewear category continues to propel as a major lifestyle trend."

Wiesner Products has been a marketer of hosiery and footwear for more than 40 years, distributing its consumer product line under a range of well-known, licensed retailer brand names. It also announced a license agreement with SG Companies for women’s footwear products.

Marika was launched in 1982.

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Published 11-25-2013 by Katherine Rautenberg