(Filed Under wholesale Maternity News). Leading Lady, a maternity and nursing apparel company, has arranged to sell, exclusively, its Loving Moments line of bras, tops, support bands and leggings at Walmart locations and Walmart.com.
The megaretailer selected 354 stores across the U.S. to carry the full Loving Moments maternity to nursing collection, which includes sports bras, sleep bras, nursing bras, nursing tops, adjustable leggings and a maternity support band, while an additional 924 locations will sell the leggings and band. Consumers can also purchase the Loving Moments line at Walmart.com.
“Creating an affordable maternity to nursing collection makes Loving Moments a true maternity destination for all of our Walmart moms,” Leading Lady President Mark Corrado said in a statement, adding that it was a company goal to bring affordable nursing essentials to moms.
The Loving Moments styles were designed to encourage closeness between a mother and her baby by encouraging close, comfortable contact. Fabrications, colors and styles are simple and classic, featuring nude, black, cream and heather gray colorations, many with feminine details like ruching and lace trim, predominantly made with cotton, spandex, nylon and polyester blends. Most styles are available in sizes M to 2X and will retail between $5.88 and $16.94.
Established in 1939, Leading Lady has been serving the full-figure and maternity market for decades, including patenting innovative maternity bras and nursing clips in 1959 and 1974, respectively.
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