(Filed Under Wholesale Swimwear News). Russ Klein, who heads up the Easton International LLC distribution and sales organization, said “The initial reaction has been amazing” to his representation of Janine Robin, the French swimwear, beachwear and lingerie company. That alliance began in July.
When the deal was announced, Janine Robin managing director Paul Tiba said in an e-mail message to clients that Easton was charged with expanding the French luxury brand’s customer base in North America. “Easton has managed premium to luxury brands for over 30 years,” Tiba stated. “They bring a great deal of experience in working with specialty stores and boutiques.”
Klein told BODY in an e-mail message in late October that “The quality, fashion and fit of the Janine Robin brand and the younger brand of Laura Beach have been received very well. We have had strong response to our presentations due to the product, and the support systems in place for the specialty stores" which offer the brand to customers. "We offer marketing support, training, events in store, management of their stock, and continual replenishment throughout the season including fashion styles." Klein added that "small re-orders for as little as 5 pieces will be shipped. This is a program and brand made for the specialty stores and independents.”
Asked about his sales predictions for the line, Klein demurred. “There are no numbers that I am prepared to share with you at this time, but we are very bullish on the growth potential of Janine Robin in the USA and Canada. We see the brand as being a fantastic opportunity for Easton and Janine Robin to build a significant swimwear brand in this territory.”
Janine Robin began in 1948 with a small Parisian boutique and has since expanded to 21 stores across France, as well as an international wholesale business. According to the firm, its swimwear brand has been a best-seller for more than 35 years at major French department stores including Printemps, Galeries Lafayette and Bazar de l’Hôtel de Ville in Paris.
Easton International’s network of independent sales respresentatives work with high-end intimate apparel, legwear, sleepwear and beachwear brands, including Berlei, Falke, Hanro and Pretty Polly.
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