(Filed Under wholesale Plus Size News). Prym Intimates, an established global manufacturer of lingerie and underwear accessories, has expanded its range to better accommodate the growing plus-size market.

According to Prym, third-party market research indicates that 64 percent of American women are overweight, with the average size landing at 14. The average bra size stands at 36C, in contrast to 34B a decade ago.

Whether the increase in size can be attributed to an increase in weight gain, cosmetic surgery or higher estrogen levels due to contraceptive use, intimate apparel companies are now offering a more generous variety of sizes, which need to be reinforced with products like Prym Intimates’ nonsliding bra straps, stronger hook-and-eye closures, front-closure hooks, and softer materials to prevent chafing and ensure maximum comfort.

“We are offering bra components that make it more comfortable, more wearer-friendly and easier to use for the consumer,” Prym Intimates’ Simon Shier told BODY Magazine. “Our mission is to commercialize technology … taking innovative products to the lingerie business worldwide.”

According to Schier, Prym is Germany’s oldest family-owned business, with the manufacture of high-quality metal products dating back to 1340. Its origins in the intimate apparel industry begin in 1743 as the longest-existing hook-and-eye manufacturer.

Prym Intimates has over 600 employees at its Germany headquarters, as well as its China and Sri Lanka manufacturing hubs and its marketing centers in North America, Europe, Hong Kong and Sri Lanka.

The firm claims on its website to be “the leading global manufacturer of underwear accessories” including hook and eye fasteners, bra clips, bra underwiring and other bra accessories.

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Published 10-24-2013 by Katherine Rautenberg